Digital marketing is the most trending marketing method in today’s fast-paced world. The central foundation pillar of Digital Marketing is content. Many experts say content is the king. However, finding new content for a Digital Marketing Campaign always requires effort, a lot of money, and time. Here, the art of repurposing comes in handy. It gives a new approach to how a company or individual can increase their return on investment (ROI) by using existing content in a new manner.
What is content repurposing?
Content repurposing is a method of reutilising existing content in different forms to increase its reach and relevance for extended periods. For example, take a thorough blog and transform it into several social media posts, videos, and infographics related to a similar topic. This is cost-effective, saves time, and increases the value of content that already exists.
Advantages of content repurposing
The crucial benefit of content repurposing is its broad reach. Considering the likings of a vast population, some may like reading blogs, while others might enjoy spending time on social media to consume knowledgeable content. Some might only choose to watch videos on different platforms. By repurposing your content, you can extend the reach of your campaign and empower your branding.
Another worthy benefit of repurposing is that it’s very cost-effective. Creating whole new content requires a lot of money and a workforce, and it needs to be quality content. Repurposing allows you to reutilise the existing content and helps to increase ROI on your primary investment. In addition, your team can focus on more important tasks.
Repurposing also helps improve search engine optimization (SEO). When content is published on a wide range of platforms, it creates many backlinks, which increase organic traffic and provide more space to target different keywords. As a result, you enhance your online presence and build authority.
Efficient way of content repurposing
Firstly, you must monitor your existing content and determine which performs best. The key metrics to analyze are shares, engagement rate, and comments. After that, catch high-value pieces of content for repurposing. Now, customize it for different platforms where you want to publish it. For example, you can create several short videos from a lengthy podcast to convert those into a story or reel post. You can also break the comprehensive blog into different social media posts. Content repurposing is a continuous process you must incorporate into your marketing strategy to maximise ROI.
By implementing content repurposing strategies, anyone can maximize their brand reach and return on investment and get the most out of their valuable content.