Are you somebody who thinks PPC is not needed to grow your business? Then we assure you, you’re losing valuable traffic and revenue.
Do not know what PPC is? Keep reading to find out!
Are you trying to find a type of advertising that won’t kill your budget but will produce excellent results? The answer is pay-per-click advertising. PPC helps you up your sales funnel game! The advantages of PPC advertising include its affordability and capability to drive traffic, increase conversions, and grow business.
For businesses that aren’t convinced about the success of PPC, you have to know what PPC is before you understand why you should use PPC advertising as part of your marketing campaign.
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee whenever one of their ads is clicked. It is a controlled way of spending on your advertisements as you only pay when someone clicks on the link to visit your website, landing page or application. When PPC is functioning correctly, the fee is trivial because often you get way more than what you pay.
The most common types of PPC include:
- Search Advertisements: When a person searches a term related to your business on google or similar search engine platforms, your PPC advertisements will appear in the top results on the first page.
- Display Advertisements: A good example of display advertisement is social media. Whenever you are looking for a specific skill development course or clothing items etc; you will get the related advertisements on the homepages of your various social media accounts.
- Social-Media Paid Advertisements: Social Media paid advertisements are similar to display advertisements. But display advertisements appear on social media as well as different websites whereas social media paid advertisements only appear on the platforms you have chosen for the advertisement.
The way that PPC functions vary from platform to platform, but at its core it is the process of paying for each ad click.
Have a look at why PPC advertising is vital for business growth:
- Immediate and consistent results
- Measurable and trackable results
- A greater amount of budget control
- Total control over advertising demographics
- Miraculous conversion rate
- Better performing SEO
- A wealth of data
- In-depth targeting
- PPC works well with other marketing channels
- Smoother ride to the top
- Contributes towards business goals
PPC offers many benefits to all types of businesses. But before diving into this powerful tool, it is important to understand the benefits mentioned above. To get the desired results DIwise urges you to keep these points in mind before going down this rabbit hole.